Bhuku has started collecting data on popular books. Inspired by goodreads.com, Bhuku wants to give a more user-centric approach to their app, adding features and flows that make it delightful for people to use.
Bhuku wants to develop an app that will help book lovers track everything they own, books they have read, what they will read next, etc. Apart from these general features, they also want to use the full potential that a mobile app has, such as utilizing the camera to register books in a more automated way via optical character recognition (OCR), sending notifications to users to keep them engaged, tracking their progress on reads (potential gamification), etc.
End-to-End Mobile App, Branding
Figma, Adobe Illustrator, InVision, Zeplin
UX Designer (Research, Visual Design, Interaction Design, Usability Testing)
Self Directed, with feedback from the mentor and peers
2 Weeks (80 Hours)
To further establish the brand identity, I generated logo concepts. I first started brainstorming adjectives around the brand attributes I established and sketched as many logo options as I could. I then digitized a few shortlisted options, and finalized my top choices by examining their legibility at different scales.
I further developed the visual style of Bhuku through the style tile. It serves as a synthesizing document of the brand ideas and inspirations gathered, incorporating logo design, color palette, typography, and imagery that guides UI design later.
I created high-fidelity wireframes by applying established styles. It further lets me to examine the overall aesthetic feelings and visual balance of the application.